TYPE OF WORK
LOGO, BRANDING
KASHLUX
KASHLUX
PROBLEM
The Kashlux brand was losing its competitive edge in the market due to outdated and simplistic branding. Brand recognition was low, customer experience and satisfaction were inconsistent. Brand awareness was limited, insufficient for attracting new customers. A refreshed and modern brand strategy was necessary to stand out against competitors.
SOLUTION
A new, premium-level branding was developed, implementing unique visual identifiers to differentiate from competitors. Brand awareness was boosted through extensive advertising campaigns across new media channels. Websites and social media pages were completely revamped, and new channels and strategies for customer interaction were introduced.
BRANDING PROCESS
During the development of the brand's new identity, customer and market research were deeply analyzed. New designs were applied to logos, color schemes, and product packaging. Modern and user-friendly content was created for websites and social networks. All these elements were combined to forge the brand's updated image.
RESULT
The new branding of Kashlux led to a noticeable increase in sales and made the brand memorable to customers. The number of customers significantly grew, strengthening the brand's market position. With the new branding, Kashlux has now become a choice for premium segment customers, presenting its products at a higher level.
