TYPE OF WORK
UI/UX
NOVALINQ
Novalinq
PROBLEM
Novalinq ELD is a comprehensive Electronic Logging Device solution catering to the needs of truck drivers in the United States. Novalinq offers various functionalities, including HOS Logs, GPS Tracking, Vehicle Inspections, Trip & Route Playback, IFTA Calculations, and a Driver App available on both Android and IOS platforms. Novalinq approached Fido Studio to request assistance in creating a brand-specific logo for their company.
SOLUTION
We conducted in-depth research on the product and its customer base for Novalinq, which led to the successful completion of the three-stage process for developing the company's logo. These stages included customer analysis, product analysis, and logo testing. We presented several logo variations to Novalinq, and upon selecting the preferred logo, we developed a website based on the chosen design. Currently, Novalinq's customers are acquiring detailed information from the Novalinq website. The Novalinq logo plays a pivotal role in shaping the company's brand identity among its clientele.
LOGO IDENTITY
During the logo creation process for Novalinq, we drew inspiration from the North-South-East-West orientations. This approach yielded two possible interpretations. First, it symbolized the accessibility and global availability of Novalinq's products, signifying that customers can purchase and use Novalinq products from anywhere in the world. Second, it portrayed the global reach of Novalinq's products, represented by the trucks of customers who have purchased Novalinq products traveling across the world. As a result of this strategy, Novalinq's clientele expanded in all directions, significantly contributing to the company's increased revenue.
Novalinq
PROBLEM
Novalinq ELD is a comprehensive Electronic Logging Device solution catering to the needs of truck drivers in the United States. Novalinq offers various functionalities, including HOS Logs, GPS Tracking, Vehicle Inspections, Trip & Route Playback, IFTA Calculations, and a Driver App available on both Android and IOS platforms. Novalinq approached Fido Studio to request assistance in creating a brand-specific logo for their company.
SOLUTION
We conducted in-depth research on the product and its customer base for Novalinq, which led to the successful completion of the three-stage process for developing the company's logo. These stages included customer analysis, product analysis, and logo testing. We presented several logo variations to Novalinq, and upon selecting the preferred logo, we developed a website based on the chosen design. Currently, Novalinq's customers are acquiring detailed information from the Novalinq website. The Novalinq logo plays a pivotal role in shaping the company's brand identity among its clientele.
LOGO IDENTITY
During the logo creation process for Novalinq, we drew inspiration from the North-South-East-West orientations. This approach yielded two possible interpretations. First, it symbolized the accessibility and global availability of Novalinq's products, signifying that customers can purchase and use Novalinq products from anywhere in the world. Second, it portrayed the global reach of Novalinq's products, represented by the trucks of customers who have purchased Novalinq products traveling across the world. As a result of this strategy, Novalinq's clientele expanded in all directions, significantly contributing to the company's increased revenue.
