It is a branch of commercial photography that focuses on capturing images of products for promotional and advertising purposes. The primary goal of product photography is to showcase the product in the best possible light, highlighting its features, details, and overall appeal. This type of photography is widely used in e-commerce, print media, catalogs, and various advertising campaigns.

Product photography

Key aspects of product photography include

The presence of the logo makes it clear to the consumer from whom specifically he purchases the product

Clarity and Detail

The second level is understanding the idea that our brand carries. The correspondence of people 's ideas to the meaning that we carry.

Color Accuracy

The third level is emotional loyalty. When your partners stay with the brand even when a similar or better offer appears.

Consistency

To develop a brand offer on the market, an analysis of consumer behavior, a study of the consumer, market and opportunities is carried out. This makes it possible develop a unique brand positioning that meets the needs of the audience and reveals the best qualities of the product.

Context and Lifestyle Shots

Many e-commerce platforms prefer or require product photos on a clean, white background. This helps eliminate distractions and ensures the focus is solely on the product.

White Backgrounds

Thoughtful composition is crucial in product photography. Arranging the product in an aesthetically pleasing manner and paying attention to lighting and angles can greatly enhance the overall visual appeal.

Composition

High-resolution images are essential for product photography to ensure that viewers can zoom in to see details. This is especially important for online shopping where customers can't physically touch or examine the product.

High-Quality Images

Depending on the nature of the product, photographers may use props and styling elements to enhance the visual appeal and create a mood that aligns with the brand or product identity.

Use of Props and Styling

Our Approach

Understand the purpose of the product images. Are they for an e-commerce website, a print catalog, social media, or other marketing materials? The purpose will influence the style and requirements of the photos.

Define the Purpose

Clean and prepare the products before the shoot. Remove any dust, fingerprints, or imperfections. For clothing or textiles, steam or iron them to ensure they look crisp and neat.

Prepare the

Products

Design and Refinement

Review the images to ensure they meet the required quality standards. Check for consistency in style, color accuracy, and overall presentation.

Quality Control

Set up a shooting area with good lighting conditions. Natural light is often preferred, but artificial lighting may be necessary depending on the product and desired outcome.

Choose the

Right Location

Choose the Right Location

Our designers and strategists collaborate to create initial concepts. We present these to you for feedback and refinement.

Determine the number of products to be photographed and create a shooting schedule. Plan for any props or background elements that may be needed.

Plan the Shoot

Clean and prepare the products before the shoot. Remove any dust, fingerprints, or imperfections. For clothing or textiles, steam or iron them to ensure they look crisp and neat.

Set Up the

Background

Prepare the Products

Set up a shooting area with good lighting conditions. Natural light is often preferred, but artificial lighting may be necessary depending on the product and desired outcome.

Capture Images

Choose the Right Location

Choose an appropriate background that complements the product and fits the overall brand aesthetic. Common options include plain white or black backgrounds, or lifestyle settings that showcase the product in use.

Post-Processing

Set Up the Background

Take a series of photographs from various angles and perspectives. Consider capturing details, textures, and any unique features of the product.

Post-Processing

Capture Images

Edit and enhance the images using photo editing software. This may include adjusting colors, contrast, sharpness, and removing any imperfections.

Post-Processing

Let's take a moment to highlight what you can expect to receive at the end of our collaboration

Audio Files

If your video includes custom music, voice-overs, or sound effects, you should receive the separate audio files used in the production. These files can be in formats like WAV or MP3 and can be useful if you want to repurpose or remix the audio in the future.

Project Files or Edit

Decision Lists

Depending on the agreement with the video production team, you may receive project files or edit decision lists. These files provide information about the editing process, including the timeline, cuts, transitions, effects, and other editing decisions made during the production. They can be useful for reference or for making future modifications.

Final Video File

The primary deliverable of a video production project is the final video file. This file will typically be in a commonly used video format, such as MP4, MOV, or AVI. It will contain the fully edited and rendered video with visuals, audio, and any added effects or graphics.

Raw Footage

Depending on the agreement with the video production team, you may also receive the raw footage captured during the filming or recording process. These files will be the unedited, original video clips and audio recordings. Raw footage can be useful if you want to make future edits or repurpose the content.

Edited Scenes or

Segments

In some cases, particularly for longer videos or projects with multiple segments, you may receive edited scenes or segments as separate video files. These files can be helpful if you plan to repurpose or reuse specific sections of the video independently.

Motion Graphics or

Visual Effects Files

If your video includes motion graphics, visual effects, or animated elements, you may receive the associated project files. These files can be in formats specific to the software used for creating the motion graphics or effects (e.g., After Effects project files).

Additional Assets

or Resources

Depending on the specific requirements of your project, you may receive additional assets or resources. This could include things like graphics, logos, templates, or other media files used in the video production. These assets can be helpful if you plan to create related content or maintain a consistent visual style across your brand.

Usage Guidelines or

Branding Manual

In some cases, the designer may provide usage guidelines or a branding manual specific to the packaging design. These guidelines outline how to use the design elements consistently, including rules for logo placement, color usage, and typography, ensuring brand consistency across different packaging variations.

Let's take a moment to highlight what you can

expect to receive at the end of our collaboration

File Formats

Receive images in different file formats, including JPEG or PNG for online use and high-resolution formats like TIFF or PSD for print purposes. This ensures flexibility in using the images across various platforms.

Backup and Storage

Ensure that you have access to a backup of the original, unedited images, in case you need them in the future. Discuss how long the photographer will retain copies of the images.

High-Resolution Images

Provide high-resolution images suitable for various uses, including print materials and online platforms. The images should be sharp, clear, and free of distortions.

Color Accuracy

Ensure that the colors in the images accurately represent the product. Consistency in color is crucial for maintaining the integrity of your brand.

Various Backgrounds

If applicable, receive images with different background options. This could include a plain white background for e-commerce or catalog use, as well as lifestyle shots or custom backgrounds that enhance the product's appeal.

Retouched and Edited

Images

The images should undergo professional retouching and editing. This includes adjustments for exposure, contrast, color balance, and the removal of any imperfections or distractions.