ISH TURI
UI/UX
NOVALINQ
Novalinq
MUAMMO
Novalinq ELD - bu Amerika Qo'shma Shtatlaridagi yuk mashinalari haydovchilarining ehtiyojlarini qondiradigan keng qamrovli Elektron ro'yxatga olish qurilmasi. Novalinq turli xil funksiyalarni taklif etadi, jumladan, HOS jurnallari, GPS kuzatuvi, avtomobilni tekshirish, sayohat va marshrutni oʻynatish, IFTA hisob-kitoblari va Android va IOS platformalarida mavjud boʻlgan Driver ilovasi. Novalinq o'z kompaniyasi uchun brendga xos logotip yaratishda yordam so'rash uchun Fido Studio'ga murojaat qildi.
YECHIM
Biz Novalinq uchun mahsulot va uning mijozlar bazasi bo‘yicha chuqur tadqiqotlar o‘tkazdik, bu esa kompaniya logotipini ishlab chiqish bo‘yicha uch bosqichli jarayonning muvaffaqiyatli yakunlanishiga olib keldi. Ushbu bosqichlar mijozlar tahlili, mahsulot tahlili va logotip testini o'z ichiga oladi. Biz Novalinq-ga bir nechta logotip variantlarini taqdim etdik va afzal qilingan logotipni tanlab, tanlangan dizayn asosida veb-sayt ishlab chiqdik. Hozirda Novalinq mijozlari batafsil ma'lumotlarni Novalinq veb-saytidan olishmoqda. Novalinq logotipi kompaniyaning mijozlari orasida brend identifikatorini shakllantirishda hal qiluvchi rol o'ynaydi.
LOGO AYDENTIKA
Novalinq logotipini yaratish jarayonida biz shimol-janubiy-sharqiy-g'arbiy yo'nalishlardan ilhom oldik. Ushbu yondashuv ikkita mumkin bo'lgan talqinni berdi. Birinchidan, bu Novalinq mahsulotlarining mavjud va global mavjudligini ramziy qilib, mijozlar dunyoning istalgan nuqtasidan Novalinq mahsulotlarini sotib olishlari va ulardan foydalanishlari mumkinligini anglatadi. Ikkinchidan, u butun dunyo bo'ylab Novalinq mahsulotlarini sotib olgan mijozlarning yuk mashinalari orqali taqdim etilgan Novalinq mahsulotlarining global ta'sirini tasvirlab berdi. Ushbu strategiya natijasida Novalinq mijozlar doirasi barcha yo'nalishlarda kengayib, kompaniya daromadining oshishiga sezilarli hissa qo'shdi.
Novalinq
PROBLEM
Novalinq ELD is a comprehensive Electronic Logging Device solution catering to the needs of truck drivers in the United States. Novalinq offers various functionalities, including HOS Logs, GPS Tracking, Vehicle Inspections, Trip & Route Playback, IFTA Calculations, and a Driver App available on both Android and IOS platforms. Novalinq approached Fido Studio to request assistance in creating a brand-specific logo for their company.
SOLUTION
We conducted in-depth research on the product and its customer base for Novalinq, which led to the successful completion of the three-stage process for developing the company's logo. These stages included customer analysis, product analysis, and logo testing. We presented several logo variations to Novalinq, and upon selecting the preferred logo, we developed a website based on the chosen design. Currently, Novalinq's customers are acquiring detailed information from the Novalinq website. The Novalinq logo plays a pivotal role in shaping the company's brand identity among its clientele.
LOGO IDENTITY
During the logo creation process for Novalinq, we drew inspiration from the North-South-East-West orientations. This approach yielded two possible interpretations. First, it symbolized the accessibility and global availability of Novalinq's products, signifying that customers can purchase and use Novalinq products from anywhere in the world. Second, it portrayed the global reach of Novalinq's products, represented by the trucks of customers who have purchased Novalinq products traveling across the world. As a result of this strategy, Novalinq's clientele expanded in all directions, significantly contributing to the company's increased revenue.
